Branding Online
Keith Drew • Universe Publishing • ISBN-13 978‑0789307958
Branding Online
Keith Drew • Universe Publishing
ISBN-10: 0789307952 · ISBN-13: 978‑0789307958 · 2002
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Completeness 56
Cover quality: good
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Branding Online examines the foundational strategies for establishing and maintaining corporate identity within the burgeoning digital landscape of the early 2000s. Keith Drew analyzes the intersection of traditional commercial art principles and the technical requirements of web-based advertising, providing a comprehensive look at how brands transitioned their visual language to the internet.
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