Creative strategies: idea management for marketing, advertising, media and design
Mario Pricken • Thames & Hudson • ISBN-13 978‑0500515402
Creative strategies: idea management for marketing, advertising, media and design
Mario Pricken • Thames & Hudson
ISBN-10: 0500515409 · ISBN-13: 978‑0500515402 · 2010
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Completeness 53
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2manybooks editorial
Ideas are an endlessly renewable resource but they need careful nurturing in order to reach their full potential But with the right approach to creativity any ad agency or marketing department can become an ideas factory that produces great work time and time againbrbrThis book showcases 230 amazing advertising campaigns from all over the world ranging from print ads and product designs to virals and installations
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